Britain's biggest newspaper, the News of the World approached us to create 2008's biggest kids go free promotion for the summer holidays
We contacted every single attraction, zoo, sports centre, museum and play centre in the UK inviting them to be part of this great summer offer.
This was a unique opportunity for attractions to offer a great value deal to 8 million readers over the school summer holidays
Run over 2 weekends, each paper offered readers £750 worth of savings with that Sunday's paper. A significant number of the attractions reported back to us that the promotion was their most successful media activity for the year
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