Sun Paper Perks

THE BRIEF
Looking to increase subscription numbers on Sun+, The Sun decided to launch a brand new print loyalty scheme, Paper Perks. The Sun turned to GFM to source huge offers from some of the UK's most recognised brands, ready for the launch.

GFM CREATED…
A series of discounted offers ranging from exclusive percentage off discounts, money off with minimum spend offers and ‘Free for Every Reader’ giveaways, with a different offer being highlighted in paper each day. Readers were provided with a free token code which gave 24 hour access to Sun Perks.

GFM DELIVERED…
Amazing front page offers such as:-

A free pasty  for every reader, courtesy of West Cornwall Pasty Co.
A free pizza for every reader, courtesy of Papa Johns
A free fry-up for every reader, courtesy of Little Chef
A free hat and gloves for every reader, courtesy of Millets
A free de-icer for every reader, courtesy of Halfords

GFM also sourced some amazing, long standing percentage off offers from brands such as Jane Norman, Jewson, Cotton Traders, Adam's Kids, Peacocks and Robert Dyas, to name just a few. And thanks to our incredible offers, Sun+ doubled its number of subscribers, showing once again that when it comes to high impact promotional campaigns, GFM always delivers.

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