Promotional Marketing Case Studies

Sun Holidays from £9.50

The BRIEF
Way back in 1989, GFM partnered with the Sun - the biggest-selling newspaper in the UK and a national institution - and when the UK’s biggest newspaper knocks on your door, you know they’re looking for the kind of campaign that will make front page news. We weren’t wrong.

GFM CREATED…
…The Sun's longest-running newspaper promotion - Holidays from £9.50.

Wondering how it’s possible to get holidays at such low prices? Well, with our extensive partnerships across the tourism sector, we are able to negotiate great deals with top brands and offer budget-conscious Sun readers value for money family breaks at over 300 holiday parks in the UK and Europe.

GFM DELIVERED…
… an end to end partnership promotions campaign including:

• Concept generation
• A recruitment drive across major UK & European holiday parks (over 300)
• Managing all bookings and customer queries
• Creating and managing the e-commerce booking site
• Writing and designing the in-paper supplement
• Managing all banking and transactions

THE RESULT
Every year, the Holidays from £9.50 promotion sends sales of The Sun soaring, fills participating holiday parks at times of high availability and sends around two million new customers off to relax in the sun, for less than the cost of a round at the pool bar.

Want something similar or want to find out how we can help you? Have a look at our other case studies or get in touch
 


 	Promotional Marketing Case Studies