Promotional Marketing Case Studies

BRITAIN’S GOT TALENT

THE BRIEF
Imagine our excitement when we won the chance to work with the UK’s biggest talent show! We were confident that our fresh and exciting promotional concept would create just as much buzz as the TV show.

GFM CREATED…
…Go See Talent!
The promotion ran concurrently with the TV show, giving viewers the chance to go and see the UK’s best live talent (West End theatre, stand-up comedy and dance) at exclusive, discounted prices.

GFM DELIVERED…
A promotion with a high brand fit, from concept creation to sourcing of partners. We designed and built a smart, mobile optimised booking website and integrated this into the Britain’s Got Talent App to keep second screen viewers connected and engaged throughout the show. New offers and competitions were introduced throughout the series ensuring viewers returned to the site.

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   Promotional Marketing Case Studies