GFM was established in 1989 by our current CEO Peter Sakal who identified an opportunity in the leisure industry, which has led to us today being an award-winning, industry leading customer experience agency that works with some of the UK’s most loved brands.
Shortly after GFM’s launch in 1989 we started working with the UK’s best-selling newspaper The Sun. We created the ‘Hols from £9.50’ promotion, which is today the country’s longest running newspaper promotion, and continue to deliver this promotion in its entirety up to this day.
In 1997 national children’s charity Jeans for Genes contacted GFM to help them with fulfilment and call handling services to satisfy increasing amounts of enquiries. In response, we created procedures that enhanced operational efficiency and enabled the client to process more donations.
Our success in delivering The Sun’s holiday promotions led to us providing our first holiday call centre services on behalf of Haven Holidays in 1999. Our clientele within this sector has increased significantly since then but we still work with Haven to this day.
BreakFree Holidays was established in March 2006 by current Managing Director Peter Allport who identified an opportunity in the market to provide exclusive deals at UK and European holiday parks that customers can easily search for and compare online.
The growing popularity of Children in Need’s renowned annual telethon event meant that they needed help handling and processing donations, which is why they contacted GFM in 2010 to provide IVR and call centre services, and we have been supporting the UK charity ever since.
GFM had already worked with The Sun for almost 25 years when they asked them to manage all of their customer enquiries. In response, we created a dedicated and fully branded 30 seat contact centre that delivers call handling, live chat, email and social media services.
In 2014 British national newspaper The Times contacted GFM to help them transform the customer service delivered to its readership. In response, we created a dedicated and fully branded 80 seat contact centre that delivers call handling, live chat, email and social media services.
As a result of continued success and a growing client portfolio GFM increased its FTE to over 350 employees in 2014, providing a significant amount of jobs and career opportunities; which have helped boost the local economy.
As part of a significant company restructuring GFM launched UNIT 6 in September 2016, which brought together the group’s vast expertise in web, app and game development into one unified digital agency.
As part of company restructuring GFM also launched GFM ClearComms in November 2016, which combined the group’s extensive expertise in contact centres, partnership and promotions, digital marketing and fulfilment services.