News

Go See Talent With Fremantle And GFM

28/4/13
Fremantle Media, producers of ITV’s Britain’s Got Talent, recently launched Go See Talent - a promotional concept created and developed by GFM. The promotion gives viewers the chance to buy tickets to some of Britain’s best live entertainment at exclusively discounted prices. Participating shows include the explosive musical Viva Forever, Rock of Ages, Some Like It Hip Hop, Merrily We Roll, Hothouse and Britain’s coolest new live show Professionals on Ice. Viewers will also have the chance to win fantastic money can’t buy prizes including a walk on part in comedy smash Spamalot! GFM have managed all aspects of the promotion including concept origination, partnership negotiations with Ambassador Theatre Group, website design and build and viewer support. Talented bunch, aren’t we! To check out the full range of offers please visit www.goseetalent.co.uk.

Sun Summer Holidays from £15!

19/4/13
Saturday, 13 April 2013 saw the launch of The Sun’s annual Holidays from £15 Summer promotion, in partnership with GFM. This year’s Holidays from £15 offer features 311 holiday parks across the UK and Europe, and breaks are available on selected dates from late May to early September. This year’s Summer £15 offer also features a NEW ‘Apply Online’ option, hosted by GFM, which gives readers the opportunity to complete their booking form online instead of sending it by post, once they have collected the eight tokens required. If successful, applicants will know within minutes when and where they will be taking their Sun Holiday from £15.

To read more about our promotional marketing services click here.

BCS Fantasy Horseracing 2013 – Under Starters orders!

15/4/13
The prestigious Qipco British Champions Series has re-appointed GFM to create and deliver a world class fantasy horseracing game. Building on the success of the inaugural game in 2012, our popular format allows turf fans to create their own dream stable of trainers and jockeys – and to compete for some amazing prizes.

New for 2013 is a mobile site to allow horse selection on the move, together with some refinements to the scoring mechanism. Scoring starts on May 4th and we’re looking forward to a thrilling season of horseracing ahead – as are our thousands of fantasy horseracing managers.

Click here to make your selections!

Telegraph Fantasy Cricket 2013 – 18 years and not out!

10/4/13
Cricket fans young and old have signed up in their thousands to play Telegraph Fantasy Cricket, now in it’s 18th year.

Cricket fans tell us every year that Telegraph Fantasy Cricket is quite simply, the best fantasy cricket game available. With the Australians visiting this Summer to fight for the Ashes, cricket is going to be the big sport of the year. GFM has secured a partnership with leading sports travel specialist Sports Abroad, and we’re thrilled to be offering Telegraph Fantasy Cricket Managers the chance to win the dream holiday of a trip for 2 to the Ashes in Australia, as well as £5k.
GFM manages every aspect of Telegraph Fantasy Cricket, from design to hosting.
Click here to give the game a spin....

British Red Cross Call on GFM To Conduct Legacy Campaign

21/3/13
Following a successful DRTV response handling campaign for the British Red Cross, GFM have secured this business for the charities March TV Legacy appeal.

To coincide with the TV advert the British Red Cross are running an extensive telemarketing campaign to contact their existing supporters about legacy. The campaign spans four major charity sector telemarketing agencies across the UK and aims to contact over 100,000 supporters. GFM have been appointed as one of these four agencies. A team of fifteen agents will be contacting supporters, conducting one of the UKs largest legacy telemarketing campaigns.

Click here to find out more about GFM’s charity services.

Park Resorts and GFM Help Holiday Makers Save £££ On Local Attractions

10/3/13
Park Resorts were looking for great deals on local attractions to offer holiday makers at their 39 holiday parks. Marketing experts GFM were on hand to create and deliver this exciting project. Taking full advantage of their in-house resources and extensive attraction contacts, GFM recruited over 200 big-name attractions to take part.

GFM designed and created 13 regional booklets containing exclusive offers for Park Resorts holiday makers. Offers included discounted entry, 2-for-1 and kids go free. The voucher booklets offered real value to holiday makers.

For more about Park Resorts and what they have to offer, click here.

The Sun and GFM offer Readers Free Chessington Tickets

1/3/13
The Sun Newspaper recently offered readers an exclusive opportunity to collect in paper tokens and claim 2 free tickets worth £86 to Merlin Entertainment’s Chessington World of Adventures and once again partnered with promotional fulfilment experts GFM to run this exciting promotion.

GFM looked after the entire logistics of this promotion including inbound application handling, ticket fulfilment and customer services. In total GFM despatched over 90,000 tickets to readers.

Click here to read more about our promotional fulfilment services

The Mail on Sunday & GFM Help Readers Save £££s on Sunday Lunch

4/3/2013
The Mail on Sunday sought GFM’s expertise to help launch their first bespoke Sunday dining offer which gives readers the chance to enjoy a range of discounted deals from just £10 for two people or from £14.50 for a family of four.

Marketing experts GFM negotiated and recruited over 1,100 restaurants, cafes and pubs across the UK and created an exclusive microsite. Headlining partnerships include Pizza Hut, Zizzi, La Tasca, Brewers Fayre and Table Table.

Click here to view the range of fantastic offers and save £££s on Sunday dining.

The Telegraph and GFM Lead The Way With Fantasy Cheltenham

27/2/13
After a successful series of Fantasy Horse Racing games in 2012, The Telegraph have turned to GFM again to create and manage their Fantasy Cheltenham game for this year’s Cheltenham Festival. The game allows players to score points by selecting 3 trainers and 3 jockeys for the festival, as well as picking horses for each race.

There were over 50,000 ‘Fantasy Owners’ in last year’s Telegraph Fantasy Racing games, with GFM building and hosting the game websites, as well as managing these fun and exciting fantasy games. Click here to read more about our online gaming services.

GFM at hand to assist Text Santa in raising over £5 million

11/2/2013
In late December, ITV brought in GFM to manage the transcription services for the ITV Text Santa appeal. The appeal now into its second year provided the opportunity for viewers to text or call to donate.

IVR charity specialists GFM were at hand to transcribe all IVR phone data which is vital for gift aid and auditing purposes. In total Text Santa raised over £5 Million which was shared equally between six UK based charities: Age UK, Anthony Nolan, Carers UK, Marie Curie Cancer Care, Together for Short Lives and Whizz-Kidz.

Click here to read more about our promotional marketing services.

The Irish Sun call on GFM again to manage SuperStays 2013

6/2/2013
The Irish Sun recently brought in promotional marketing experts GFM to manage their annual SuperStays campaign. The promotion, designed to help readers beat the January blues, provides brilliant breaks in Ireland and Northern Ireland from just €5 between January and April 2013. GFM recruited over 250 overnight providers, created all in-paper coverage and exclusive websites tailored for the Republic of Ireland and Northern Ireland. We also secured a partnership with the Irish Rail and Failtè Ireland.

After only a week the promotion outperformed the 2012 promotion, with over 1700 bookings in the Republic of Ireland compared to last year’s total figure of 1,506!

Click here to see the offer or read more about our promotional marketing services.

Prostate Cancer UK call on GFM to manage Sledgehammer Campaign

25/1/2013
Prostate Cancer kills one man every hour and the number of men with the disease is rising at an alarming rate. On January the 1st the prostate Cancer Charity launched its Sledgehammer campaign with a series of hard-hitting TV, digital and print adverts, with an aim of mobilising and inspiring many more supporters and funders.

GFM were proud to be offered the opportunity to handle all of the response logistics and have provided Prostate Cancer UK with a seamless cost effective service to offer their new supporters the very best donation experience. To read more about Prostate Cancer UK click here or to find out more about GFMs charity services click here.
 

BrandAlley Reward GFM for Christmas Success

25/1/2013
After the successful management of their customer service contacts over the 2012 Christmas period, BrandAlley have awarded GFM an ongoing contract to manage BrandAlley’s customer care and support function.

‘BrandAlley are looking for a partner who understands the importance of delivering a superior quality of customer service to satisfy and retain their customers. GFM were able to demonstrate our capabilities in delivering swift response and resolution to BrandAlley customers throughout the Christmas period, and as a result, BrandAlley have secured us as their partner to deliver this serviceongoing’, said Jiggs O’Sullivan, Head of Marketing Services at GFM. Click here to find out more about the solution offered to BrandAlley, or read more about our contact centre services here.
 

The Sun Bargain Breaks are Back

9/1/2013
The Sun has this week launched its annual ‘Holidays from £9.50’ promotion in partnership with media and promotional marketing experts GFM. Now in its 23rd year, the ‘Holidays from £9.50’ promotion sends sales of The Sun soaring, fills over 330 holiday parks across the UK and Europe at times of high availability and sends around two million readers off to relax in the sun, at prices which even the most budget conscious family can afford.

The Sun Holidays from £9.50 is testament to GFM’s commitment to creating and delivering memorable, enduring and successful promotions for some of the UK’s biggest consumer and media brands. Click here to find out more about The Sun Holidays from £9.50, or read more about our promotional marketing services here.
 

12 Days of Festive Savings with The Irish Sun & GFM

3/1/2013
Fresh off the back of our successful Irish SuperDays promotion, The Irish Sun enlisted GFM’s help again when trialling a 12 Days of Christmas promotion. They wanted to boost circulation with headline-grabbing festive offers, as well as giving readers the chance to enjoy great discounts on some of Ireland’s biggest brands, including a free stocking filler courtesy of Smyths, a free Christmas cookie at Subway, a free child’s place at Dublin Zoo and €5 off a €30 spend plus a free makeover at The Body Shop.

At GFM we pride ourselves on developing strong relationships with some of the UK and Ireland’s biggest brands, which allowed us to quickly recruit headlining offers to engage readers of The Irish Sun. Click here to read more about Promotional Marketing services.

Tesco Enlists GFM to Localise Clubcard Rewards

3/1/2013
Tesco Clubcard were seeking localised experiential rewards for their members and turned to partnership experts GFM to deliver an extensive range of local offers and rewards within the Dundee region.

Leveraging an extensive portfolio of partner relationships, GFM were able to recruit an impressive range of local offers and rewards, including great local restaurants, hotels, attractions, hairdressers and beauty salons, which proved popular with local Clubcard members, and a success for local businesses and Tesco alike.

Click here to find out how GFM can provide exclusive, localised offers and rewards for your loyalty programme.
 

GFM Makes The Connection

27/11/2012

For over 20 years, GFM has been connecting brands with some of the biggest national media in the UK. We recently recruited seven national retail partners, including WH Smith, Boden, Paperchase and Crabtree & Evelyn, for the Daily Mail Christmas Retail Week, which launched in-paper on Saturday 17th November.

We recruited the retail partners, negotiated the reader offers and managed the creative process, in partnership with the Daily Mail team. Many of our offers made the front page - a great way for brands to enjoy mass media exposure.

Festive Family Fun is a Bargain in The Sun

19/11/2012

GFM recently launched The Sun Winter Days Out promotion, with over 700 attractions participating across the UK. The promotion offers 2-4-1 and Kids-go-FREE tickets to a huge selection of big-name attractions, pantomimes and family days out.

In-paper coverage and an exclusive website offered readers the chance to enjoy great days (or nights) out throughout November and December. Headlining partner Merlin offered 2-for-1 discounts at top attractions, including Chessington World of Adventures Resort, Madame Tussauds London, Warwick Castle and SEA LIFE centres & Sanctuaries. Pantomime Dames included David Hasselhoff, Warwick Davis, Russell Grant and many more! Click here to see the promotion.

Fuel The Nation

23/10/12

MK Electrics approached GFM to help manage their Fuel The Nations campaign. GFM targeted electrical retailers, encouraging them to give out voucher booklets to customers who spent £20 or more on MK Electrics and Honeywell products.

The voucher booklet included fantastic food and drink offers from £5 Meal Deals to free bacon rolls, and even the chance to win a £500 fuel voucher. We organised all partnerships, which included Pizza Hut, Frankie and Benny’s, TJ Hughes and Caffe Nero. In total over 7,000 food vouchers were redeemed!
 

Brand New Weekly Fantasy Football

23/10/12

The Telegraph Fantasy Football Weekend Tinkerman League is now open! This newly revamped game allows players to pick a completely new team each week and a captain who will score double points, increasing players' chances of taking home a prize.

There’s more than £10,000 to be won, including £250 for the best manager each week and £1,000 for the manager with the most points at the end of the season. Similar to the season-long Telegraph Fantasy Football game, scoring works in the same way and teams consist of eleven players in one of six formations.

Click here to increase your chances of winning with the Telegraph Weekend Tinkerman League.

GFM Recognised for Outstanding Teamwork

23/10/12

GFM proudly took home the award for 'Outstanding Teamwork' at the Birkett Long £50 Challenge Awards Ceremony. The Birkett Long £50 Challenge saw local businesses attempt to turn an original investment of £50 into as much profit as possible, in order to raise funds for St. Helena Hospice. The judges based their decision on GFM's efforts to involve every member of staff in the fundraising, across a multitude of events.

The challenge ran for a three month period and GFM organised raffles, quiz nights, £1 Fridays, cake sales, a desktop lunch delivery service, two football games and a Stars in Their Eyes event, turning the original £50 investment into a massive £2,250 profit.

GFM takes up a £50 Challenge!

03/10/12

Enthusiastic GFM staff members successfully completed the Birkett Long £50 Challenge, in aid of St. Helena Hospice. This Apprentice-style challenge invited local businesses to turn an original investment of £50 into a profit. Three months later, the GFM team had turned their original £50 investment into a massive £2,250 profit.

To achieve this, the team organised raffles, quiz nights, £1 Fridays, cake sales, a desktop lunch delivery service and two football games. The fund was boosted by a £100 William Hill Charity Bet, picked by GFM's CEO, Peter Sakal.  The horse won at 6/1, with the donation adding a whopping £600 to the kitty. A hugely successful Stars in Their Eyes event completed the three-month challenge.

The Skills Show

18/09/12

After the successful management of the WorldSkills 2011 Operational Support Centre, GFM were awarded the contract to run this service for The Skills Show in November 2012, which celebrates the UK’s most talented apprentices and highly skilled young people. GFM provides a Customer Support Team to support visitors, competitors, sponsors, contractors and all delegates affiliated with the event. During the live event a division of our Customer Support Team migrates to the NEC, Birmingham to provide on-site support to the thousands of visitors attending the show.

This is a great addition to our already successful portfolio of contact centre and customer support accounts, and promises to be a great event for all involved.

Summer Fun with The Irish Sun

12/09/12

Summer SuperDays ran in-paper for the second time across Ireland and Northern Ireland. Over 329 partners signed up, including The Little Museum of Dublin, National SEALIFE Bray, Dingle World, Go With The Flow River Adventures and Treasure Trails, to supply discounted family days out up until September, through a tiered token collect mechanic.

To encourage online registration we highlighted just a few offers per week in the supplement, and GFM organised an early bird competition to win a four day family break with Stena Line. Over 2,702 readers registered and we generated 6,066 unique visitors, proving that this new promotion is set to become a firm family favourite.

Free Thorpe Park Tickets

15/08/12

Merlin Entertainment has once again teamed up with The Sun to offer readers the chance to enjoy two free tickets to Thorpe Park, worth an amazing £86. Readers are required to collect eight out of 16 printed tokens, complete a booking form and state their desired date bands in order to enjoy this exclusive offer.

GFM have again been entrusted to look after the entire fulfilment of this hugely popular promotion, which includes managing large volumes of applications, mailing over 75,000 pairs of tickets to applicants and handling any resulting queries.

www.thesun.co.uk/thorpepark

Calling All Budding Football Managers

03/08/12

We are proud to be managing our second season of Sky Sports Fantasy Football. The free-to-play game gives players the chance to take charge of two fantasy teams in the race to compete for £100,000 worth of prizes, with a massive £25k first prize up for grabs.

Click here to pick your team and compete against friends, family and colleagues in the new season of Sky Sports Fantasy Football.

http://fantasyfootball.skysports.com

Celebrating 20 Years of Telegraph Fantasy Football

27/07/12

Telegraph Fantasy Football is back for the new season and to celebrate the 20th anniversary, every player gets their first team absolutely free! The game is better than ever and this year we have created a new mobile version of the site, so you can register and manage your team whilst on the move.

There's £100,000 in cash prizes to be won so make sure you select your team of eleven players now! You can make unlimited changes right up until the Premier League kicks off.

fantasyfootball.telegraph.co.uk