Marketing Services Case Studies

Jeans for Genes

THE BRIEF
1997 was a bumper year for the Jeans for Genes charity. Their media profile was high and they found themselves facing an avalanche of enquiries. With resources stretched, they called on GFM to help deal with the response levels.

GFM CREATED…
… new procedures for fulfilment and contact centre management.

GFM took on mailing and call centre duties on behalf of the rapidly growing charity, including: 

• Fundraising pack requests
• Merchandise orders (phone and web)
• Donation handling (phone, post and web)
• Newsletter despatch
• Database handling
• Fundraising fulfilment

GFM DELIVERED…
… a much-needed support service.  Doron Kristal, Head of Marketing Operations at Jeans for Genes, says: “GFM have provided invaluable support to Jeans for Genes over the years. They always deliver the very highest level of service."  Our pleasure.

THE RESULT
With GFM handling their supporter communication at the contact centre, Jeans for Genes was able to continue its upward trajectory, redoubling efforts to change the world for children with genetic disorders. By 2012, GFM had dispatched over 3.5 million mailing items, captured over 250,000 donations and taken over 550,000 phone calls, helping the charity raise over £37m. Not bad, eh?

Need something similar? To find out how we can help with customer contact and fulfilment have a look at our other case studies or get in touch.


 	Marketing Services Case Studies