Marks And Spencer launched an “on garment” competition to give away Audi TT cars and Sony products and wanted to test SMS as a competition entry mechanism.
GFM worked closely with the client to create a SMS entry mechanism and advised on pricing of the text entries.
Using SMS represented a risk for Marks and Spencer and GFM offered good advice and a reliable service.
Successful mobile integration ensured our client could provide an up-to-date entry method which engaged their customers. SMS also proved to be a valuable source of information for their CRM database.
GFM
Copy Advice
Tariff and market expectations
CRM generation
GFM
Mobile Application Engine
Data capture service for CRM
