[1] WEST HAM UNITED – THE HAMMERS LINE THE USE OF TRADITIONAL ‘CLUBCALL’ INFORMATION LINES FOR PREMIERSHIP FOOTBALL CLUBS HAS CONTINUED TO DECLINE SO GFM DEVISED A NEW PREMIUM RATE SERVICE ON BEHALF OF WEST HAM WITH INCREASED INTERACTION WITH THE FANS TO ENCOURAGE NEW USERS The service offers news and interviews recorded weekly by Trevor Brooking together with club information, competitions and a fans forum enabling callers to leave questions for the club to answer on the line. During match days live commentary is broadcast over the line allowing fans to listen to the match even when it is not being broadcast on the radio or television. Remote recording facilities allow West Ham to update the line with ease and at their desired frequency.