[1] TXT2WIN THE DAILY MAIL AND MAIL ON SUNDAY TXT2WIN IS A CONCEPT OFFERING READERS THE CHANCE TO REGISTER TO PLAY A ‘VIRTUAL GAME CARD’ PROMOTION IN BOTH THE DAILY MAIL AND MAIL ON SUNDAY. By simply calling a GFM entry line or registering at a web site hosted by GFM, players received weekly SMS text messages or emails offering them the chance to win cash prizes and holidays by checking in the papers. This promotional mechanic devised by GFM created additional newspaper sales to ‘occasional’ readers.

[2] TXT2WIN THE DAILY MAIL AND MAIL ON SUNDAY This permission based marketing promotion was built and managed by GFM. This included build of the entry microsite and the automated telephone entry line plus the dispersal of SMS messages and emails to registered players.

[3] TXT2WIN THE DAILY MAIL AND MAIL ON SUNDAY This was one of the first campaigns to integrate email and SMS messaging technology. The game mechanic enabled weekend readers to be ‘migrated’ to weekday editions to play the game.