[1] THE SUN £9.50 HOLIDAY PROMOTION THE AWARD WINNING SUN £9.50 HOLIDAY PROMOTION WAS CREATED BY GFM FROM CONCEPT, MECHANIC AND EXECUTION THROUGH TO FINAL FULFILMENT. 2001 saw this promotion’s 10th anniversary. Sun readers have the opportunity to visit any of 231 holiday parks in the UK and Europe for just £9.50 per person. Over 2 million holidaymakers take advantage of this and associated offers each year.

[2] THE SUN £9.50 HOLIDAY PROMOTION GFM’s precise attention to detail and complex bespoke booking system ensures satisfaction for millions of Sun readers. All multi-choice applications for bookings are received by post and data captured by GFM. The booking system matches applications to pre-defined availability to ensure the best level of occupancy at each park. All holiday bookings are supplied to the parks on disk, CD-ROM, hard copy or transmitted electronically on a daily basis.

[3] THE SUN £9.50 HOLIDAY PROMOTION GFM also undertakes a direct mail recruitment campaign prior to the launch of the promotion in paper. Over 500,000 previous applicants receive this ‘pre-mailing’. The 2001 Spring campaign resulted in a record number of applications and this ISP Gold Award winning promotion is believed to be the world’s largest single leisure promotion.