[1] ASSOCIATED NEW MEDIA FANTASY SHARE TRADER ASSOCIATED NEW MEDIA (PART OF ASSOCIATED NEWSPAPERS) OPERATE A PORTFOLIO OF AWARD WINNING WEB SITES INCLUDING FEMAIL.CO.UK, UKPLUS.CO.UK, THISISMONEY.CO.UK AND THISISLONDON.CO.UK. Fantasy Share Trader is an on-line share trading game with a 15 minute real time share update. Players select 20 shares and are able to trade these shares at any time during the eight week game period to bank profits or hedge losses.

[2] ASSOCIATED NEW MEDIA FANTASY SHARE TRADER Due to run soon for the fourth time, Fantasy Share Trader is devised, built and managed by GFM. To date this innovative on-line promotion has created in excess of 20 million page impressions, advertising revenue and a customer contact database for the client since its launch. The game site and software was built by GFM’s in house programmers and is hosted on GFM’s servers.

[3] ASSOCIATED NEW MEDIA FANTASY SHARE TRADER The game is now used as a tactical vehicle in order to increase site traffic and advertising revenue at key times of the year. New game features and the popularity of the game have helped Thisismoney.co.uk to become one of the ‘stickiest’ financial sites in the UK. Weekly and overall prizes ensure continued interactivity during the game period whilst the player database is utilised for regular newsletter mailings and third party promotions throughout the year. To view a demonstration of this game please click here.