[1] SPORTS ANORAK THE TELEGRAPH A UNIQUE COMBINATION OF AN ONLINE AND OFFLINE PROMOTION WHERE PLAYERS PRE-REGISTERED ON THE GFM GAME WEB SITE TO THEN PLAY A 4 WEEK SPORTS QUIZ. Three questions were printed in The Telegraph each day with answers made ‘blind’ on game site. Seven additional questions were then to be answered each day on the site over the four week period with the highest scoring players receiving cash prizes.

[2] SPORTS ANORAK THE TELEGRAPH GFM’s own sporting analysts wrote the sports questions to ensure that all players received a unique question pot during the game. GFM created the game mechanic and built the game site which included a facility for players to create mini-leagues and play against their friends and colleagues.

[3] SPORTS ANORAK THE TELEGRAPH Each player generated an average of 21 page impressions per daily visit while also having to purchase the paper to compete. This promotion is scheduled to repeat in the future and will be tailored to specific sports or events.