13 Years of Fundraising Support For Children in NeedNovember 21, 2018
GFM is proud to announce that we once again supported Children in Need with their annual fundraising telethon event this year, which took place on November 16th, by providing a variety of our award-winning services via GFM ClearComms including; data handling and reporting, automating donation and auction lines, website management, email marketing and donation processing and banking.
Since 1980 Children in Need, the BBC’s UK corporate charity, has raised over £1 billion to help change the lives of disabled children and young people in the UK, and this year its live show raised a record breaking £50,595,093; beating its previous record set last year for the most money raised on the night. Children in Need also provides grants to projects in the UK, which focus on children and young people who are disadvantaged. These projects are located throughout the UK and support small and large organisations that empower children and extend their life choices.
Calling on Our Outsourcing Expertise
Back in 2005 Children in Need contacted GFM to help them process donations for their annual telethon event through the use of Interactive Voice Response (IVR) call handling services; as their resources were unable to satisfy increasing enquiries due to the event’s growing popularity. The client wanted the fundraising services to be managed in their entirety from concept generation through to creation, delivery and reporting. In response we created new procedures for automatically processing high volumes of calls, which enhanced operational efficiency and enabled the client to successfully satisfy increasing enquiries in a timely and effective manner.
Fundraising Marketing Support
Our partnership with Children in Need has grown from strength to strength since then, which is why we now support so many different elements of their ongoing operations and fundraising activities; a prime example of this was the Countryfile Ramble that took place just last week. The Ramble involves members of the public of all ages and abilities taking part in a number of walks led by Countryfile presenters to help raise money for Children in Need. To support the Ramble our team at GFM created and managed the event sign-up website and all associated draws and communications. Reflecting on our partnership the Head of Fundraising at Children in Need stated: ‘GFM has been critical to our annual telethon success by reliably handling, recording and processing people’s donations through their automated services.’
CEO Peter Sakal also commented: “At GFM we have a long history of supporting many well known charities with their fundraising and marketing needs and it is something we continue to take great pride in. There is nothing more satisfying than knowing that our work is helping charities like Children in Need make a real difference to people’s lives, not only in the UK but throughout the world. We look forward to the upcoming Children in Need telethon event and our continued work with this amazing charity.”
Please click the image below to learn more about our long standing partnership with BBC Children in Need & how we have supported them once again this year with our award-winning marketing & fulfilment services; as well as what our amazing staff have done to fundraise for this incredible children’s charity video:
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